Start with the word "content", which elides all distinction between word, image and video, implying that every piece can be thought of as a goopy pablum. Then move on to "consume", a lazy, weak word that is meant to subsume "reading", "viewing", and any subsequent thought or rumination.

"Consuming" "content" is by design less interesting than any of the actions that marketeers are too lazy or too greedy to name and promote explicitly.