It's obviously a mistake to charge more than Uber or Lyft, it's crazy obvious, like mind meltingly obvious. Sometimes it's just the obvious thing. Google's problem is that its management is so bad, it doesn't understand: just because something happens (paying more for rides) doesn't mean it makes sense. After all taxis are more expensive sometimes, and people pay for them, and where's the article that litigates all the dumb reasons people give for doing that?