You don't need to blog every week to rank on Google (what works in 2025)

I run SEO experiments for indie founders and bootstrapped SaaS. One of the biggest misconceptions I see (and used to believe myself) is that SEO success requires relentless weekly blogging.

Spoiler: it doesn't. In fact, most of the founders I work with rank with just a handful of well-targeted, evergreen articles.

This post breaks down why the “blog weekly or die” approach is broken in 2025—and what to do instead if you’re short on time but still want to get meaningful organic traffic. I also share a strategy to revive underperforming posts using Search Console.

Curious to hear how others approach SEO—especially with limited time or a solo/dev-heavy team.

What’s working for you? What’s not?

Hey, thanks so much for sharing. I'm very curious.

However, after looking at the website, I haven't learned anything new. I was hoping for step-by-step instructions.