Definitely feels more like a brand building exercise than anything else…
And the acquisition was entirely incompetent. These devices need a software ecosystem. Purchasing the company without the acquirer having a bought-in plan to build that ecosystem was just dumb. And that would have required a company willing to lose money likely for half a decade minimum.
Wow, so whiney. He's an executive, a leader. A captain doesn't complain if the crew is mad at him, for any reason.