This is like Wendy's deciding: "Fuck being third. From now on our logo will be a minimalist W, but upside down, and yellow, and we will not be happy with its form until customers start streaming in at the same rate they do to a McDonald's."
Everyone who brings in prior art is missing an issue. When I first saw an iPad, I wasn't like: "Oh, a Star Trek pad!" But I did look at an iPad and say, oh, an iPad: it was a Samsung designed to confuse the customer into thinking that it was one, by infringing on iPad's design very closely.
Let's be honest. It would have been easy for Samsung to take all the design cues it wanted from Apple while adding enough of their own design so as not to cause confusion. But they chose not to do that. They chose to be confused for an iPad.
Even the lawyers on the case mistake one for the other. But they think that this "confusion" is just an effect of the infringement damage. It's not: it's the source of the infringement damage.