It reeks of some navel-gazing self-aggrandizing. I bet not even half the people doing the hand-wringing over how some matrix multiplications might feel are vegan or regularly spare a thought about how their or their companies consumption behavior indirectly leads to real human suffering.
It's just so absurd how narrowly their focus on preventing suffering is. I almost can't imagine a world where their concern isn't coming from a disingenious place.