(I'd also be worried about a world where researchers are evaluated based on the virality of their blog posts, vs. how impactful their work was.)
> I acknowledge that not everyone involved in science has or wishes to acquire the skills needed to write blog-form content.
They should. If your research is publicly funded you should make it as available to be public as possible. Academics should be able to communicate, and I very much doubt they are unable to acquire the skills
> I'd also be worried about a world where researchers are evaluated based on the virality of their blog posts, vs. how impactful their work was
Given how bad the measures of impact and the distorted incentives this produces I am not even sure this would even be a bad thing.
If nothing else it improves transparency about what they are doing, again with public money.
So in addition to being:
-professional researchers
-professional teachers
-professional project managers
-professional budget specialists
-professional scientific writers
-a failed idea away from losing it all
They should also become:
-professional PR managers
-professional popular writers
While still being paid (poorly) for a single job of all of these.
I am not suggesting they become PR managers, and the writing skills I am suggesting they acquire is simply that required to do things like blogging. I am not suggesting they achieve the standards a professional writer would have, just the ability to write clearly and make the effort to do so.
Academics should be highly skilled people.
In fact a lot of the problem is not they cannot do it, but of distribution. A lot of universities to have academic blogs and subsites about departments and individuals research. Its not anything like as visible as the journalists write ups about it
However, we live in an imperfect world. When people say "should" in these contexts, they're not describing some ideal way the world works. They're prescribing actions that are realistic based on the current system we live in.
The world sucks. It's more useful to work with the small amount of control one has, than to do nothing because the action doesn't solve a wider systemic problem.
The public can access it by becoming subject matter experts. If the government or the public to which it is responsible requires a popsci treatment they can pay other people with this skill set.
I don't doubt having this skill set is useful I merely disclaim any sort of obligation on the part of the scientific staff to possess or exercise such a skill.
Being able to effectively communicate to different people on your team, outside your team, managers, business people, etc is not optional and more than once I've seen things get stalled or turn into a mess because communication didn't happen.
STEM is often a haven for neurodivergence but I think communication skills are something that is largely learned and not something that comes naturally for everyone. People who are good at communicating spend a fair amount of effort rewriting, trying different wordings, different introductions, getting feedback from people, etc.
FWIW I see things like being able to sell a proposal, managing expenses, planning, etc as optional - these are good to have, but someone else can do them if you can communicate well, but in the end the only person who can communicate what you're thinking is you.
Blog form content in particular, _requires_ proofing, re-editing, and so on and there's a whole skill set which contributes to makes such content sticky and engaging.
You also seem to be confounding your own point. Indeed all work is collaborative, someone who lacks communication skills, will generally team up with other collaborators who can bring those skills to bear.
https://www.amazon.com/World-Physics-Library-Literature-Anti...
It still leaves a lot of questions though, especially if you try to marry quantum mechanics to these makroscopic models. Where did the initial black hole come from and should a corresponsing anti matter black hole exist?