what do most people care? Sure some are scared of Alexa listening into your life, but look at all the smart TVs that people invite in, agreeing in the billion word EULA that its ok to listen to things we say to target us with whatever ads. I'm 99% sure my Samsung TV has been listening to me where I'll get some pretty creepy, and by creepy I mean precise, targeting ads to something I never even searched on my devices, but spoke in a conversation about in my kitchen.