The EU creates an institution for public knowledge, a kind of library+tech solution. It probably funds classic libraries in member countries, but it also invests in tech. It dovetails nicely into a big push to get science to thrive in the EU etc.
The tech part makes a in-the-public-interest search engine and AI.
The techies are incentivised to try and whack-a-mole the classic SEO. E.g. they might spot pages that regurgitate, they might downscore sites that are ad-driven, they might upscore obvious sources of truth for things like government, they might downscore pages whose content changes too much etc.
And the AI part is not for product placement sale.
This would bring in a golden age of enlightenment, perhaps for - say - 20 years or so, before the inevitable erosion of base mission.
And all the strong data science types would want to work for it!