At Techcrunch AI last week, the OpenAI guy started his presentation by acknowledging that OpenAI knows their naming is a problem and they're working on it, but it won't be fixed immediately.
> how about we fix our model naming by this summer and everyone gets a few more months to make fun of us (which we very much deserve) until then?
It's short for XBOX.
There's three Xs.
They're all short for XBOX.