I disagree - companies are set up/run by people, and those people define company culture/ company culture reflects those people.
Not all companies, even big ones, are the same.
To make that concrete - if Mark Zuckerberg found out about the above activity and was appalled and sacked everyone involved that would send out a very strong signal.
Note this particular method can't be a rogue one man job - it requires coordination across multiple parts of the Meta stack - senior people had to know - which would point to a rotten culture at Meta emanating from the top.