Sure, but the GP is referring to the tactic wherein orgs making money hand over fist from polluting substances or industries like to frame it as an individual problem to solve, not a massively systemic problem that'll require conscious collective action to resolve.

E.g., BP used to advertise in my country with ways you could reduce your carbon footprint.

You know, have shorter showers, recycle, etc.

BP is a company profiting massively from fossil fuels,and for funsies, on whose behalf the British government asked the CIA to overthrow the democratically elected government of Iran, and install the exiled Shah, who was much more business friendly.

So they pay clever people to try to refrain climate change as "if only you did some things, it'd go away, it's your fault, all of you."

Pay no attention to the corporation behind the curtain.