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> It’s just that major software outfits don’t dare to be silly anymore, and that way lies blandness

Great observation! We need some of that sillyness back. Everything is all serious and corporate nowadays, even 'fun' stuff like social media or games. Even movies can't be silly anymore.

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Not sure about 'serious and corporate', the big corps like to appear cute, folksy etc. and recently we even saw new Google Material Design advertised as judged more "rebellious" by focus groups. Maybe bland and toothless is just a general direction of contemporary culture and style that they follow.

Myself, I can appreciate corporate stuff presenting corporate. More truthful, feels a little less manipulative.

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