This framing of climate change (as a problem which can meaningfully be addressed by private individuals changing their habits) must be loved by people who stand to benefit from climate change.
E.g., BP used to advertise in my country with ways you could reduce your carbon footprint.
You know, have shorter showers, recycle, etc.
BP is a company profiting massively from fossil fuels,and for funsies, on whose behalf the British government asked the CIA to overthrow the democratically elected government of Iran, and install the exiled Shah, who was much more business friendly.
So they pay clever people to try to refrain climate change as "if only you did some things, it'd go away, it's your fault, all of you."
Pay no attention to the corporation behind the curtain.