WWDC 2025: Apple Says Personalized Siri Features Are Still Not Ready
macrumors.com
macrumors.com
Apple has let the control of the narrative slip through their fingers today, and it will continue from here.
Giving WWDC a typical smarmy marketing video was not what developers wanted. This was Apple's chance to step up, take accountability and show initiative. Instead, we got another 'liquid' marketing name and an overproduced video.
Marksmanship is about hitting the target, not firing first. I would not want a deeply embedded personal assistant that’s always on and learning from me only to get things wrong and frustrate me. Apple’s users are grandparents and newbies who will have even higher standards for Siri than experienced developers who might be more lenient.
The issue isn't that they don't have these features, the issue is that they announced them in such a way that suggested they were right around the corner, or even that they'd be available on the new iPhone 16, and now it seems increasingly likely that the phone will never have the advertised features.