It's not that consumers don't care -- it's that "they" (i.e. "we") have been beaten down.

Connect an image labeling API to the USDA's database of nutrients, make a slick-looking app, and you have a product. Pay for some marketing, offer a three-day trial after which you auto-bill for a year, make refunds as difficult as possible, and you have a business. At $30/yr, 10k subscriptions (deliberate or accidental) gets you $210k after app store commission. If you're lucky, you get bought out for even more. If not, you still made good money for not much work.