Yes. They don't know what AI actually is and what the capabilities are and the companies selling integrations are running on hope rather than technical competence and suitability. So it gets applied to unsuitable problem domains and fails.
Hopefully more companies will encourage their own employees to explore how AI can fit on their current workflows or improve them and not try to hope for some magical thinking to solve their problems
Speaking with the consultants let's me assume that they too get the pressure from the top to do ai stuff maybe because they fear that else they will be replaced by ai or so. It seems really somewhat desperate.