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Comment by aetherspawn | Hacker News Reader

Their big mistake so far is not going up against Office 365 for corporate email hosting (effectively destroying Outlook and Google Workspace) and launching their own MDM.

The minute you can put an iCloud email on your corporate domain, REALLY manage your Apple fleet centrally from a web portal without Jamf, and properly use iCloud for business, Apple wins on every front.

Spending years collaborating with Microsoft over platform SSO was a train wreck and a waste of time (we waited years and nothing works, all the Microsoft stuff is full of bugs).

And why does this make sense? Most of Microsoft’s profit is Office 365, and a decent chunk of Google’s revenue is Workspace; Apple has a chance to go after it all.

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I don’t think Apple’s organization structure and its current leadership team are going to be able to handle a corporate market. It takes a different mindset, attitude and focus to work on that. But, never say never! I doubt this will happen anytime soon.

This 'no corporate sales' approach has always been an unwritten Apple rule. It seems likely there are active agreements made with Microsoft in exchange for MSOffice support on Apple hardware.

IMO that would be a huge mistake. Why would they go head to head with MS in the corporate space?

Rather, Apple played to their strengths and made corporate IT come to them. I was there in the early 2010s when they tried to force everyone to leave their iPhones at home and carry a blackberry for work email. Where is blackberry today?

Microsoft tried to have it all once, too. What happened to the windows phone?

The big money is not in corporate, Apple was the one who proved it, Google followed quickly. Microsoft doesn't get to keep that crown because it's so good at it, no one is really interested anymore. Apple still eats their hardware pie up without much effort already.

Their hardware is such leverage that Microsoft can’t keep the crown if Apple was even slightly good at it (currently, they haven’t even tried).

You’d see nearly every small business and tech bro startup switch to the Apple corporate ecosystem within a few months.

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