I think you need to replace the first "US" with "European imperialist" and "US media" at the end with "European imperialism", and adjust your timeline for the origin of the problem.
Parent was not talking about the origin though. Present day obsession with so called "race" is absolutely a US phenomenon. Classifying people as "caucasian" for instance always trips me up because it's something that people would call you a nazi for elsewhere.