You live under a rock if you think "race discourse" originated (presumably recently) from US media or the US at all.
(But I don't think "white supremacy" is a good way to think about the Nazis' hatred of Jewish people. They were white supremacists, but they hated the Jews for other reasons and if by some miracle they had abruptly stopped being white supremacists I think they would have gone right on persecuting Jewish people.)