Your sixth sense is accurate @TimTheTinker however it goes beyond just home for your awareness. This opportunity I see is below Oxide and targets any SMB that has data ownership and security for their business over time as an objective(+ many more). I am currently engaged in discussions with several niche businesses about building modular and extensible software specific to their industry needs of which the current industry software, written by non industry experts, doesn't support. Many business owners which contact me are disgusted in being fee'd to death so the opportunity to cut out those middlemen is massive and growing. Maybe this is your sixth sense tingle?