I’ve trained our support staff on basic markdown syntax and while we do use it predominantly for spitting out documentation and guides and whatnot, its usefulness far exceeds the original intent. And that’s okay.
The article pretends that Markdown got popular because “it was there”. 15 years ago people were adopting it _because_ it is dead simple, unobtrusive, and visually evocative.
The ones who made it popular, in other words, did so quite intentionally.