Nonetheless Cloudflare has more POPs of their DNS server as this project and a lot lot more traffic as this project just starts.
So i think that the comparison is not useful at all.
An better question is why they did not take more money and build an alternative to the root servers on top of it, or a super low cost registrar (for self cost like CF).
I would absolutely love too see more from this project and less of bad comparisons that are knee jerk comparisons.