You thought they weren't logging these before? I have a bridge to sell you.
I thought the entire game these guys are playing is rushing to market to collect more data to diversify their supply chain from the stolen data they've used to train their current model. Sure, certain enterprise use cases might have different legal requirements, but certainly the core product and the average "import openai"-enjoyer.
Becuase they are bound by their terms of service? Because if they won't no business would ever use their service and without businesses using their service they won't have any revenue?