> Make it make sense.
There's a great book called "The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding", which I keep thinking about with respect to Trump and his ability to sway his voting bloc. The 27 words are:
"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies."
Trump ticks a lot of these boxes. He "confirms" their suspicions and justifies their failures when he says their problems are caused by immigration, China, and wokeism. He helps them throw rocks at their enemies every time he invents a new petty nickname for his political opponents ("Sleepy Joe" Biden, "Crooked Hillary" Clinton, "Kamabla" Harris, etc). He encourages their dreams with his "Make America Great Again" slogan and "allays their fears" with his "Only I can solve it" rhetoric. And they eat it up because, as misguided as he is, he speaks to them on an emotional level, not a logical one.
Trump's base is fundamentally fueled by grievance, and he knows it. When we stop bending over backwards to give them some noble rationale and start looking at their actions from this lens, it starts to make a lot more sense.