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Thanks for the advice, have you used it? Any downsides to using flurry? Their website says they are free, but they must make money somehow? Is my data safe?

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I've used flurry, its simple to implement and easy to generate custom events for, probably less than 15mins to basically get started.

It is free, I assume your data is safe. They do other services outside of analytics, such as ad trafficking etc., which I assume is how they make their money.

Thanks for that info,just signed up to flurry this morning. Currently reading up on events and their importance in iOS analytics. Is it worth integrating them at the beginning or should I wait to see what I should track before putting events in?It seems like flurry will give me all the data I need with or without events?

The very basic use of Flurry is the most important and unless you have some very important event you need to track then I wouldn't worry about it to start. One case I needed to use custom events was when I had a big operation that could be canceled out of within the app. I used custom events to track how many people started compared to finished which was helpful.

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