Also, if a website offers a language I take that as an indication that the organization is prepared to deal with speakers of that language/people from the country in question (customer support, shipping, regional/legal concerns). Whether the site offers a certain language is a useful signal to figure this out quickly, and if poking around reveals machine translation into dozens of languages, it's a signal that they're probably not prepared to provide reliable services/support.
I love "Translate this page" in Chrome, better than nothing.
If you're bilingual you must know this feeling of reading an awful translation; of knowing someone wanted to offer their product to people speaking your language but couldn't be bothered to do it well, and so used google translate and called it a day, thinking those dumb users won't notice the slop they're feeding them. Fuck that.