Interesting to see. There's been some other efforts in this space, from blood products derived to chemically derived (e.g. perflurocarbons, which carry many multiples of what hemoglobin can carry, oxygen-wise).
There's definitely a need for a safe, shelf stable blood substitute.
Though, I'd argue that this isn't artificial blood, it's artificially replacing only the oxygen carrying role of blood -- there's nothing in this product that is producing clotting, fighting disease, managing hormones, fueling cells, etc. Still, excited to see this progress, transfusions are still a risky bet, and having something that can provide at least the O2 capacity in a safer package is very welcome.