I feel like people have just gotten so used to 10-second videos, and anything longer now feels like an eternity.
I really hope people don’t stop making longer form videos in favor of TikTok-sized videos.
I guess I didn’t immediately get that impression when I watched it, but I wasn’t watching it with that in mind.
My point is I don’t mind filler in videos, if it’s true to what’s naturally happening.
But intentionally adding filler is, indeed, poor form.
Shorts are absolutely terrible as product reviews. The point of a product review is to explore different aspects and use cases, otherwise it is an ad. It doesn't mean that long videos can't be ads, but short videos can't be anything but ads (if positive).
Shorts have a place, TikTok is great for silly dance moves, magic tricks, or people working really fast. You can even have short form educative content, though it usually doesn't go further than random trivia. But product reviews just don't work, unless they are ads. And in fact, ads don't even work that well as people tend to forget about them quickly.
https://i.imgur.com/XO6cUo5.png
Edit: Wait... Does everybody see this? It's not on all videos, but it's on most for me, but my girlfriend says she never noticed it. I can't find any articles claiming it was ever fully rolled out, so maybe it's a premium feature? Here's the vid if anybody wants to check:
Great video btw, two musicians with great communication and flow