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I was interested to see which idiots would choose to advertise during the new Black Mirror episode "Common People" but it seems Netflix got no takers (at least in my territory) and so it didn't happen.

[In Common People an apparently life-changing medical intervention is gradually monetised, jacking up fees, adding new "premium" tiers that degrade until they're no better than the old baseline and eventually by inserting advertisements directly into the patient's actions any time they aren't paying everything they have ...]

Nice, I didn't expect advertisers are that selective

I don't really remember when they started, but they now include 1-2 prerolls for other Apple TV+ content. You can scrub past them, but you can't disable them.

I just started using apple tv+ again this month - the only pre-rolls I've noticed are previews for other shows/movies and the previews were skippable.

yeah, the pre-rolls for the other shows are exactly what I'm talking about. Those are ads. And they are only skippable if you scrub forward past them. You are forced to deal with them.

Yep. I don't count those as ads. Often they are shows I'd watch and if you can just ffd them it doesn't matter