To me, this would work beautifully if the startup were actually involved in solving traffic or transportation problems. Ridejoy, for instance. If Ridejoy had pulled this stunt, it would have been very cute.

That said, I'll give the man his props. This is ingenuity. Perhaps it's misdirected, to an extent. Perhaps it'll backfire. But it's something different. It is clever, regardless of whether we find it enjoyable or annoying.

EDIT: Minor nitpick, but I wouldn't have made so many grammatical errors in the fake ticket. They're pretty glaring. Especially for a first impression.