Initially the bits were counted from 0, however this had two issues:

* using 0 as starting point would immediately trigger one's "computer science" instinct, and then it's uncertain which bit is actually bit `0`? the least significant one (as is in most cases), or the most significant one?

* by using 1 as the starting point, I hope would induce most people to just use it as a counter to number things in the "normal" (for westerners) left-to-right top-to-bottom, thus encoding / decoding is more "natural";