JVM predates BEAM.
Which meant that some of them promptly resigned from their jobs and started a company doing freedom Erlang. It took until 2005 or so for Ericsson to confess that they had made a mistake in trying to Java all the things and got around to using Erlang again.
Impressive that someone was able to make that call and accept the situation, after investing half a decade moving to Java. Also says something about the staying power of Erlang and its paradigm, that the company was able to re-adopt it again.
They kept using Java for some things, of course.