Having had my own revenue-positive "startup" called a hobby, a toy, a blog and various other diminutions, generally by people who've never managed their own company's budget or, if they have, have blown millions in startup capital, this was great.

Whether your company's a startup or not can drive you up semantic walls, when the the focus should (for some people) being on building something of value, whether that value's for shareholders, investors, or just yourself, and to hell with all the labels.