If you want some additional feedback:
Instead of the gimmicky "you lose I win", I think you need to make it some sort of win-win type gimmick. Like the price goes down the more people buy it, and whoever buys it earlier will get some money back on their next purchase.
You need to make the "game" shorter, I don't have patience to wait a week until I know if I "won".
$25 is something I would pay if the t-shirts were good quality, like American Apparel, but you didn't list the manufacturer.
You need a lot more designs. I was looking for the button for additional designs, but I finally figured out you only have those 5. If I hate all 5 of them, then I won't likely remember your site, and won't come back.