I get what you mean, but the last year has been a story of sudden limits and ceilings of capability. The (damned impressive) video you post is a bunch of extremely brief snippets strung together. I'm not yet sure we can move substantially beyond that to something transformative or pervasively destructive.

A couple years ago, we thought the trend was without limits - a five second video would turn into a five minute video, and keep going from there. But now I wonder if perhaps there are built in limits to how far things can go without having a data center with a billion Nvidia cards and a dozen nuclear reactors serving them power.

Again, I don't know the limits, but we've seen in the last year some sudden walls pop up that change our sense of the trajectory down to something less "the future is just ten months away."

I wonder if this is going to change the ad/marketing industry. People generally put up with shitty ads, and these will be much cheaper to produce. I dread what's coming next.

There might be a reason it is a series of 3 second clips

I mean, it’s very uncanny valley, I would not want to watch a full movie of that. It’s so close! I mean it could be next year! Or it could be 20 years,