Here’s a similar board with the same FPGA: https://www.crowdsupply.com/radiona/ulx3s.
[I enjoy reading your blog by the way - just last week I picked up a Pano Logic G1 on EBay!]
Great work. I'll look into this after my vacation as it seems quite interesting for our university courses.
If you're still going to be selling them next year and the year after that, you don't want it to become a burden or a chore - it has to feel like it's worth your while to be psychologically sustainable.
Either is fine, but it's important to have a least a few of the latter, a person has got to eat.
Also consider that it will feel like you're doing a good thing at first, but once you have some units get lost in the mail, users try to scam you for free units, etc it will feel a lot more like a job! You will have an obligation that all of a sudden you're not being paid for at all.
You might as well profit a bit in exchange of the extra work and to cover some losses as others mentioned.
Eventually if demand is sustained, you will see clones pop up on AliExpress or the likes of it very cheap anyway. The design is open source after all, and this is plenty of generosity already.
You can consider making a discount if someone ask for it with a university email or something.