Edited: I didn't realize at first this is just pickem and doesn't really compete with the bigger fantasy leagues.

I completely agree that there needs to be more information on the front page. What do the kick ass tools look like, why is this better than some other service etc. A video or some more screenshots at the very least would help to draw me in. I'm not typically going to sign up for something without at least that.

A minor nit, changing the highlighting background color to pink is inappropriate for a football-themed site. Certainly a small design decision, but obviously intentional and confusing.