I think the concept clearly resonates with people. There is an article every week NYT, etc about how like most men have at most one friend. It seems you think the execution is off, which I wouldn't disagree on.

Happy to hear what you have to say - email is in my bio - although I doubt we'd have a meaningful conversation if you write me off as trying to sell something instead of taking the more gracious interpretation that I want to help other guys build strong friendships (and build them for myself).