Trade magazines & physical mailers (seriously). Decision-makers in these industries often ignore digital noise but read industry pubs. A well-placed ad or "How Similar Company Cut Costs by 30%" case study can land meetings.
Embed yourself in their language. One client doubled replies by swapping "AI agent" with "24/7 digital foreman" in outreach terms that resonate with their mental models.
Leverage your first customer. Film a 90-second testimonial (phone video is fine) of them saying "I was skeptical, but…"use it as your #1 outreach asset.
If you’d like, I’d be happy to audit your messaging for free. I’ve helped other hardware/AI hybrids reframe their pitch to cut through the skepticism (e.g., one company replaced their ‘dashboard’ with a ‘command center’ and saw a 40% bump in demos). No strings just hate seeing solid tech get stuck in positioning purgatory!