Just like during covid they'll find excuses. Until a regulatory body investigates them for price fixing nothing will change. So nothing will change.
During covid, the soda companies kept raising prices. They claimed supply chain. Then, I think it was the SEC(probably wrong), stepped in and said "We're gonna investigate ya for price fixing" and suddenly soda prices went back down.
Actually, its not hard to believe, its totally Trumpian.
Separately, the “Federal Trade Commission sued PepsiCo on Friday, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other vendors and consumers.”
1. https://apnews.com/article/ftc-sues-pepsico-price-discrimina...
As long as tariff threats are being thrown around and this administration continues to act unpredictably, we are far from out of the woods.