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Terrible response from Waffle House. After all this time they should know better.

After all of the examples of people protecting their brand, you should know better. Of course this is what they are going to do. Every. Single. Time.

The least dickish example is probably the Jack Daniels incident, but even their first contact to the offender was a C&D.

After all the examples of brands handling things badly, you should know better. From Bud Light to Peloton, corporate-customer relations is not a new topic. There are different ways to handle this. Waffle House chose a path which now has however many people on Hckrnews making up their minds in both positive, and negative ways. That's not what a company wants.

The least dickish thing to do is to not be a dick.

No, the least dickish thing to do would be to not infringe upon what is clearly someone's trademark. If you think you can use something someone else created as their identity without permission, then you're just a dick.

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