They were one of the earliest to adopt bitcoin and monero payments--if they didn't convert all those payments immediately to cash, they're probably sitting pretty right now.

> there's definitely been a lottery win or a series A

We have neither won the lottery nor taken on outside investment. We've been growing for years, and we've reached a point where we can afford campaigns like this. It is an interesting experiment by our marketing team. Still, I think people on HN overestimate the cost of campaigns like this.

Now’s a good time since the online safety bill kicks in towards end of July.

UK use of VPN’a outside the office/work environment is gonna skyrocket.

And whole buses!