If you want laws to be passed, you need senators and judges and legal scholars to engage with your ideas. None of those people are going to take the idea of “enshittification” seriously with a name like that, nor are they going to put their name on a bill referencing it. There are plenty of examples of citizen activism that lead to a bill, and these bills often are name directly after the activist/movement name.
I’ll say it again: if you want political change, accept that you need to care about the names of concepts.