Who wrote this book? I don't see that information.

The Internet is an odd place. Imagine a printed book without an author listed (even 'anonymous', which is a rare edge case). Imagine a non-fiction book without a clear thesis, and one stated up front.

In addition, we are overwhelmed with information and options on the Internet in ways humans with only printed material couldn't imagine. We need these things - especially theses clearly stated up front - even more. I'm not willing to read things without it - I just have too much to read and too little time.