The title is incorrect, because b&w Macs have 512×342 resolution, not 512x324.
It wouldn't've been too crazy had Apple went with 64K x 4 chips, so they'd've just needed four of them to get 128 KB at a full 16 bits wide.
512x342 was 16.7% of 128 KB of memory, as opposed to 18.75% with 512x384. Not much of a difference. But having square pixels is nice.