Edit: NVM, just took a few refreshes to get past the "oh noes" screen
Because the fact that Discord is flourishing is I think a direct result of it not being a part of the giant amalgamated omniplatform indexed by search engines. Being shielded from the masses is the point. There aren't megaphones in small private communities where the social dynamics of repeat interactions are in play. People aren't competing to say the most outrageous rage-bait for engagement.
This was never true in the age of web forums, which was the equivalent to Discord in many cases, and still isn't true in niche subreddits, which are public and indexed by search engines.
I'm sure Google deserves some, maybe a lot, of the blame, but the web has just deteriorated steadily over the past 15 years or so and I really don't think it's all their fault.
To me, the web everyone here is nostalgic for was mostly killed by the much larger majority of people whose revealed preference has been for something totally different. Nobody I know outside techie forums would have any idea what we're talking about with this critique of the web. They don't know or care about the "indie web" or other information-rich independent websites. They know and care about facebook, instagram, and tiktok. This isn't (entirely) Google's fault, it's what most people have shown that they want.
Why doesn't it work?
So, join a running club, or go to pub trivia, take an in person class, or volunteer. Pick literally anything you can show up once a week and there will be people doing stuff. It will change your life.
b) people don't want to be approached by random strangers
c) I want to be friends with people who have similar lifestyle and values to me and create deeper connections
d) people have busy schedules and don't have time to meet
Source: I've tried
> but you haven't tried this particular activity that I recommend so you cannot tell that nothing works
Shut up. The ROI is just not there, and I'm happier just sitting at home smoking weed rather than keep chasing the high of a good conversation I've had five years ago. I'm not happy this way, but definitely happier.
It continues to work for me in 2025.