You seem to be evaluating this company based on either A. how it would work for you personally, as someone who isn't interested or B. an inaccurate assessment of how it would work for other people who aren't you. When discussing a company you typically try to avoid both.

For instance, many girls like dolls, but if you don't like dolls that doesn't make dolls a "No." business, and it's not illuminating to hear why dolls are icky. A better discussion would be how and what makes a new doll appealing (or unappealing) and whether it can compete with Barbie.

Clearly the online survey industry is making some money. Certain parts of the web, which may not target you, rely on surveys. Combining surveys and paywalls, if not perfectly novel, is at least interesting. The combination raises a host of issues and potential problems which your comment ignores.

Your being off-base would not quite matter as much if it wasn't so rude to the team that worked on this. Did they do a good job in their implementation? I don't know, it hasn't come up yet.