It's an entirely different ballgame to put a prototype into production.
Someone has to print out boards, solder stuff on the boards, burn an OS on a drive, order parts from suppliers, and have a rigerous testing program.
Then you need to package up these puppies in pretty boxes and get them shipped out.
Oh, don't forget a crew of folks to man phones and deal with new orders and support issues. Don't forget the salespeople you'll need to get these into the hands of big suppliers.
Prototypes ain't hard. (More accurately: they tend to be inexpensive and you can fit everything you need into your two-car garage.) It's the business model that wraps around it that gets expensive and time-consuming.
Best of luck though to the crew. I like to see new competitors. It pushes everyone's game up.