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It took exactly one post for this term to come back. The word was invented by apple PR to ensure that this product didnt take off. Here it is again.

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And it will haunt the Apple efforts to get these worn advertising screens into the market as well.

Good.

Why would one pay for the privilege to have everything they see overlayed with advertisements and every micro-expression analyzed for even better ad targeting?

I wouldn’t use a smartphone (or a browser on my computer for that matter) if it weren’t routed through my private DNS blocking advertising and tracking.

Whenever I see how the internet looks like for normal people, I shudder in horror.

Why one would pay for such a privilege? Because it's the latest new gadget and it's very convenient and its users don't experience any immediate negatives of using it. That's how people will happily let you get away with (digital) murder.

It's more interesting that somehow it didn't appear with Meta camera glasses which are very popular.

Meta is fine with HN crowd it seems?

Apple didn't consider them competition, thats my bet.

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